Here is where we share two-plus decades of web-centric business experience (& some un-sexy truths) for entrepreneurial types more grounded in reality than, oh…IDK – Instagram? TikTok? #girlboss?
It's fun to believe click-baity posts that promise amazing, easy and instant results from doing next to nothing. But you won't find many of those here. Why? Because growth and profitability come from consistently making the right moves.
Topping the list of right moves: Treating your customers right. Doing good work. Sharing it on your blog. Making your website easy and attractive for people you don't work with yet, but want to.
Not on the list: Clicking click-baity headlines about the latest guaranteed hack for skyrocketing your social media views. ¯\_(ツ)_/¯
Fonts lend so much personality to the messages they convey. That’s why designers and their clients have long sought to move beyond the ubiquitous standard fonts – Verdana, Arial, Helvetica. Making unique font choices also sets a web site apart from others. But the problem with specifying anything that wasn’t already in use on a … Read more
With less than a month remaining before the November 2010 general election, I was approached about redesigning a web site site for John Monds, a candidate for Georgia Governor. The tight turnaround was a challenge, but a workable one because it forced a focus on priorities rather than minutia – something that would no doubt … Read more
A five-minute tour of the web site I built for U.S. Senate candidate from Georgia, Chuck Donovan:
I’ve recently started building a video portfolio of my web work. I think the medium allows a better look than the alternatives into the hows and whys of the sites I build, and will take you through each site in five minutes or less. Up until now, I’ve used screen grabs and links to live … Read more
Small businesses and organizations are constantly trying to do more in less time, while competing with bigger businesses that can afford more resources. Being responsive to those who e-mail you is key, but oftentimes dealing with multiple e-mail accounts is confusing or cumbersome, especially if you spend much of your time mobile. This can result … Read more
For a business owner who may or may not have ever put up a single web site, jumping through the hoops necessary to set up the required components of a new or redesigned site can be a real headache. I’ve done it countless times, yet I still often find it unnecessarily complicated. If setting up … Read more
Small business owner Ron Banks won the Cisco/Verizon Better Way Challenge, entitling him to a one-on-one consult with business and tech expert Guy Kawasaki. An article covering Kawasaki’s advice to Banks mentions what should be high-level, common-sense tactics: “…small businesses need to have a vibrant online presence, make sure information on other Web sites about … Read more
If your budget won’t allow for a team, a strong generalist with an eye for consistency and detail is the next best thing. That’s where I can help.
If you can organize your thoughts into a main idea with supporting points – think “term paper” – you have what it takes to start crafting the basic architecture for your site.
