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Gmail will soon, by default, display images included in e-mails. Users will still have the option to disable this behavior, but since it’ll be the norm we can expect that eventually HTML e-mails will display pretty much as designed as soon as they’re opened. The change does not, however, eliminate consequences for poor design. For […]
A post over on the Buffer blog runs through a lot of good data that’s been collected on timing of posts to blogs and social media. There are conflicting data, and optimal times vary with specific audiences, but a few clear recommendations do emerge: Thursdays are great all around. B2C (Business to Consumer) Twitter posts […]
It’s been a few months since I’ve worked with HTML e-mail – the colorful, graphical kind used most often for marketing communications. From the time I began coding for e-mail up until the time I created my most recent HTML e-mail template, the general rule was to code like a web page – one from […]