Jill and Todd Bingham, the driving instructor duo behind Confident Driving Academy, needed more than a pretty website. They needed a site that could help shoulder the load of running their small business.
When they decided to open their own driving school, the Binghams were experienced instructors with lots of ideas about what they didn’t want to do. At the top of the ‘NO’ list was building a website that looked or worked like their competitors’ clunky multi-page websites.
As a tiny, two-person ‘mom-and-pop’ business, we knew they’d have a lot on their plate. Registering students, conducting classes, fielding calls from anxious parents, not to mention getting behind the wheel with teen drivers (yikes!).
We built in a simple, budget-friendly registration form to start off with. It allows them to take payments, deliver waivers for signing, and collect info for parent and emergency contacts. When the Bingham’s bookings increase to the point they’ve outgrown the form, we can replace it with an embedded scheduling solution with no downtime.