Engage & Convert: A Blueprint for Creating a Customer-First Homepage
Engaging, customer-focused homepage content that resonates with those you most want to work with is a win-win. Here’s how to get it, step by step, with examples.
Articles
AFV's posts are aimed at providing insight and value for entrepreneurial small business owners. We focus on small business websites in general, as well as related topics like WordPress, marketing, design and business strategy.
The Ideal Customer Profile: It’s The Next Best Thing to Cloning Your Favorite Customers
Getting clear on your ideal customer and focusing solely on them helps you build a business that sustains—vs drains—you. I’ll share a simple method for creating your ICP, plus a free template to make it even easier.
Empowering Website Owners: A Guide to Essential WordPress Maintenance
Keeping your WordPress site happy, healthy & hack-free takes time, but it’s not rocket science. What to do & why, plus links & resources to help.
How to Stop Spammers & Scammers—*Without* Annoying Real Visitors
Learn how to protect your site from spam, fake user registrations, comment spam, and more with effective solutions and WordPress settings changes.
Chatbots and Customer Engagement: Now, Even the Smallest Businesses Can Benefit
Chatbots can help even the smallest businesses enhance customer satisfaction, save money, and extend service capabilities — without increasing workload.
What Everyone Should Know About Google Search Console 404 Error Notifications
Search Console says it can’t find or index some of your pages. Should you freak out? No, but you should act. This post will show you how.
Do You Need a Copywriter for Your Small Business Website? Here’s Why You Should Consider It
There are definite advantages to hiring a professional copywriter for your small business website. There are potential pitfalls you’ll want to look out for, too. Click on through and learn what’s best for your business.
Domain Names 101: What to know before buying your first domain
Learn how to choose the perfect domain name for your small business, including tips on brand alignment, length, keywords, domain extensions, and availability.
What makes a good logo design? Or a bad one?
Real design pros don’t need the dos and don’ts the rest of us require to weed out the good from the bad. But, then there are too many self-proclaimed “designers” to watch out for. So we’re covering what you need to know to get a great logo for your small biz.
Understanding Search Intent: A Pre-SEO Guide For Business Owners
Discover how to unlock the true motivations behind online searches and create content that resonates with your audience’s needs and desires.
Weathering the Storm: Smart Marketing Strategies for Small Businesses in a Challenging Economy
Economic downturns can hit small businesses especially hard. So we’re focusing on easier, cost-effective and free strategies to help you attract and keep customers.