Small business owner Ron Banks won the Cisco/Verizon Better Way Challenge, entitling him to a one-on-one consult with business and tech expert Guy Kawasaki. An article covering Kawasaki’s advice to Banks mentions what should be high-level, common-sense tactics:
“…small businesses need to have a vibrant online presence, make sure information on other Web sites about their company is accurate and should think long and hard about the company’s social networking strategy before jumping in.”
It’s surprising, however, that many small businesses fail to get these basics right. If you don’t have an online presence, or you do but feel that it falls short, Kawasaki’s advice is a good place to start.