Engage & Convert: A Blueprint for Creating a Customer-First Homepage
Engaging, customer-focused homepage content that resonates with those you most want to work with is a win-win. Here’s how to get it, step by step, with examples.
Teresa Rosche Ott
The Ideal Customer Profile: It’s The Next Best Thing to Cloning Your Favorite Customers
Getting clear on your ideal customer and focusing solely on them helps you build a business that sustains—vs drains—you. I’ll share a simple method for creating your ICP, plus a free template to make it even easier.
Empowering Website Owners: A Guide to Essential WordPress Maintenance
Keeping your WordPress site happy, healthy & hack-free takes time, but it’s not rocket science. What to do & why, plus links & resources to help.
How to Stop Spammers & Scammers—*Without* Annoying Real Visitors
Learn how to protect your site from spam, fake user registrations, comment spam, and more with effective solutions and WordPress settings changes.
Chatbots and Customer Engagement: Now, Even the Smallest Businesses Can Benefit
Chatbots can help even the smallest businesses enhance customer satisfaction, save money, and extend service capabilities — without increasing workload.
What Everyone Should Know About Google Search Console 404 Error Notifications
Search Console says it can’t find or index some of your pages. Should you freak out? No, but you should act. This post will show you how.
Confident Driving Academy One-Page Website Design
Todd Bingham, the driving instructor behind Confident Driving Academy, needed more than a pretty website. He needed a site that could help shoulder the load of running his small business solo.
Walk And Paddle One-Page Website + Blog
Why wouldn’t a seasoned blogger like Jessica DIY her next big thing? Or want that “thing” to not be so big, actually? Because experience taught her better.
What is information architecture? Do I need it?
If you can organize your thoughts into a main idea with supporting points – think “term paper” – you have what it takes to start crafting the basic architecture for your site.
design teams vs. freelancers – the simple truth
If your budget won’t allow for a team, a strong generalist with an eye for consistency and detail is the next best thing. That’s where I can help.
a dose of common sense
Small business owner Ron Banks won the Cisco/Verizon Better Way Challenge, entitling him to a one-on-one consult with business and tech expert Guy Kawasaki. An article covering Kawasaki’s advice to Banks mentions what should be high-level, common-sense tactics: “…small businesses need to have a vibrant online presence, make sure information on other Web sites about … Read more