Teresa Rosché Ott
Content is the way for small businesses to compete with the big guys
Finding your audience, sharing content they value & carving out time for a strategy that helps you compete successfully with larger businesses.
Local cleaning service website designs
This comparison is comprised of sites that come up in Google searches for keywords found organically on a prospective client’s website. Creating a good website entails more than having a design with initial appeal, but that is an essential ingredient. Which site designs make you want to look further? Click on an image to explore … Read more
Local therapeutic massage website designs
I thought it would be interesting to do a side-by-side visual comparison of the designs of competing websites. This one is comprised of sites that come up in Google searches for keywords found organically on the Douglasville Therapeutic Massage website. Douglasville Therapeutic Massage is a client of the simpler web. Click on an image to … Read more
Does this Squarespace site “peak” your interest?
Non-developers can use Squarespace and get a better website than what they’d be able to create without it. But will it be good enough to turn visitors into paying customers? Spelling errors don’t mean you’re not good at what you do (unless we’re talking about the written word), though they do kick your professionalism down a … Read more
When your business outgrows the kitchen table, try coworking
Many a successful business began life in a founder’s home. After all, it’s wise to be careful with start-up dollars, and you might as well squeeze a little more mileage out of that mortgage payment, right? Sooner or later, if you’re doing things right, you’ll need to move the business out of the nest so that … Read more
And now for something completely debilitating: RSI
I was in middle school when I first encountered a precursor to the Internet: Lexis-Nexis. I was on a gifted-program field trip to a brokerage, where a terminal returned news and information on seemingly any topic. I’m sure it was limited compared to today’s Internet, and prohibitively expensive for the average person to access, but … Read more
25 Website Must Haves For Driving Traffic, Leads, and Sales
I ran across what seems to be, a third of the way in, a pretty decent Search Engine Optimization (SEO) book and wanted to share. It’s fairly basic so it would be good for a local small business owner who’s just starting to think about SEO. It also covers some design considerations that are very … Read more
Southern hospitality can kill a local business
If you live in the Southern U.S., you’re probably familiar with the kind of nicey-nice you’ll get from natives and long-time residents. Most of the time this “Southern Hospitality” is as welcome and comfortable as a favorite pair of blue jeans (unless you’re a curmudgeon). But where it’s problematic is in the marketplace. I’m talking about … Read more
Need better team bios? Add fun!
Business bios are a must, but the usual bio is less engaging than mind-numbing. Kernels of truth & loads of humor were keys to our great team bios page.
Awesome Turnout for Station Loft Works Ribbon Cutting
There was a whole lotta buzz about Station Loft Works at this morning’s Douglasville B2B meeting. When I arrived at the ribbon cutting just before lunch, the place was hopping. Can you tell I am super happy/thankful/excited that owners Gwen Vega and Barry Oliver have graced downtown D’ville with this wonderful co-working space? I’m publishing this … Read more