A Fearless Blog

Here is where we share two-plus decades of web-centric business experience (& some un-sexy truths) for entrepreneurial types more grounded in reality than, oh…IDK – Instagram? TikTok? #girlboss?

It's fun to believe click-baity posts that promise amazing, easy and instant results from doing next to nothing. But you won't find many of those here. Why? Because growth and profitability come from consistently making the right moves.

Topping the list of right moves: Treating your customers right. Doing good work. Sharing it on your blog. Making your website easy and attractive for people you don't work with yet, but want to.

Not on the list: Clicking click-baity headlines about the latest guaranteed hack for skyrocketing your social media views. ¯\_(ツ)_/¯

What the hell, Jetpack? You’re slowing me down!

With a name like Jetpack, it’s easy to think this plugin will make your WordPress site extra zippy. Or, at least, that it won’t slow things down. But HOW you use it is as big a deal as IF you use it.

Savvy bloggers rise to the challenge

Kelan & Brittany Kline built their blog from $0 to quit-your-day-job money in less than a year. Now, 2 years in, speed issues threaten their progress.

Hands-on WordPress Gutenberg demo

Here’s a video look at WordPress’s new Gutenberg editor. Highlights of some useful features; lowlights showing what happens to pre-Gutenberg content.