Last week I ran into the quirkiest situation with a slow site. I wanted to share because it’s preventable and even fixable (and should give you some quick wins, speed-wise). You might know that I use and recommend ShortPixel for image optimization. Cheapskates think they can just install free Smush or EWWW and the like and be good to go, but no. ShortPixel does such a markedly better job that *I* pay for it when I optimize a site. So, I was amazed when I heard this:
“I tried ShortPixel but it didn’t work.”
I knew something was up. The site owner hired me to help her get to the bottom of her speed issues. Well, it turns out there were a few little quirks about the images that kept her from really optimizing them. Normally, image optimization is a slam-dunk win. But in some circumstances the improvement is decidedly underwhelming because it’s limited by one thing or another. To help you avoid some of those limitations, I’m sharing three image-related takeaways with you from my work on the site I mentioned above.
3 ways to get *actually* optimal website images
- Use ShortPixel. When I optimize sites that have previously used another “premium” (paid) plugin, I get on average a 40% savings in file size. ShortPixel is the best image optimization solution out there – free or paid. Try ShortPixel here »
- *Resize* your images. ShortPixel will take care of this for you automatically on upload, if you set it up right.
- Use the right file format. PNGs are the worst offenders if used incorrectly. JPEG is better in the most common situations.
I made a video with more details and a visual walkthrough to help with the tips above. See it here: