Hosting companies get away with murder. Are you helping?


Of course we don’t mean that web hosting companies can commit actual murder. And no, we’re not saying all web hosting companies do bad things.

What is happening, though is that many web hosting companies are raking in the big bucks selling the wrong product to the wrong people.

As unethical as that sounds, hosting companies are only half the problem.

We’re the other half, when we take advice from people who don’t understand or care what we’re gonna have to deal with.

When we want a website but think (if we’re normal, anyway) hosting is such an un-sexy part of it all, we pick whatever this month’s blogging rock star says is good and move on.

These guys/girls do know a thing or two about monetizing a blog. But they’re not a good source of advice on technical decisions that can make or break your business or blog.

We’re accessories to bad hosting crime

Here are three ways the average person shoots themselves in the foot when it comes to hosting decisions.

1: We love cheap rent

Cheap shared hosting is the website equivalent of living on skid row.

Sure, not every site needs a server all to itself, or to be on the fastest server in the universe. But nobody who’s serious about their website ought to house it with a web host that essentially invites the cretins of the internet to move in next door.

2: We don’t know enough to advocate for ourselves

All websites and all web hosting companies experience hiccups at times. When they do, you need actual customer service instead of an underpaid CSR who blames your problem on WordPress.

Related: How to battle a web hosting behemoth like Bluehost – and win

Your needs, my friend, cannot be met by a shared hosting plan for $5.95/month. Or even $8.95. Unless you’re just playing around with a website, shared hosting is not for you.

Companies that sell shared hosting plans will never tell you this.

3: We won’t learn…until we’re forced

If you’re the average solopreneur/blogger you probably won’t research hosting much. If you do it all begins to sound the same. As a result, you don’t figure out how inadequate your host is until you have a problem.

Hopefully it isn’t a big one.

The Bluehost racket

We cringe when we see popular bloggers – who know nothing about the technical side of hosting – recommending Bluehost.

They do it for two reasons.

Here’s the #1 reason you see Bluehost recommended everywhere.

The second reason is that (assuming their recommendation is honest) they haven’t yet experienced the downside of Bluehost.

We have.

If your website is built on WordPress, and you don’t have an IT department at your disposal, you need managed WordPress hosting.

Managed WordPress hosting is more expensive than shared hosting, so losers building spam/referral websites don’t use it. The cost also deters people who aren’t serious about their websites.

When you share hosting space with hobbyists or spammers/scammers, you’re affected by every bad decision they make with their site.

Why managed WordPress hosting is best for your site

1: Trust

Although no one knows for certain every element of Google’s search results algorithms, there’s evidence that sites are trusted and ranked higher or lower according to the servers they sit on. Build in a good neighborhood – not in a hosting ghetto.

2: Performance

Managed WordPress hosting is speedier than shared hosting – important for visitors as well as SEO. On shared hosting, when a site on the same server as yours gets a traffic spike or struggles with poorly configured software, everyone else on that server gets dragged down with it.

3: Security

Hackers, scammers and spammers are to a degree locked out of your site by specialized security measures built into managed WordPress hosting (although you DO still have to update plugins!).

We don’t trust our websites to hosting giants

Although at least a few shared hosting behemoths have developed their own managed WordPress offerings, we do not recommend them.

That’s first of all because we’ve dealt with all of the major hosting companies over the years. We’re skeptical about their newfound love for WordPress. And lastly because with one notable exception, we have no experience working with their managed hosting offerings.

That one exception? Bluehost.

When we moved a client from her shared Bluehost account to their “Optimized Hosting for WordPress” service, we had one problem after another.

Stuff happens, we know. But it seemed like no one at Bluehost besides the tiny WordPress division knew what they were doing.

Even more maddening was that we couldn’t reliably reach the specialized team the client was paying for, because for whatever reason support was provided by the same low-level reps that served the shared hosting customers.

When Bluehost failed our client, we reached out to Lightning Base, the hosting provider we’ve used since 2013.

BOOM – site migrated to Lightning Base hosting (for free!) where it’s been running nearly problem free ever since the summer of 2016.

A managed WordPress hosting company that ticks all the boxes

(without breaking the bank)

Lightning Base knows WordPress inside and out, so when we have a problem they always have advice that helps us solve it.

They say they have “lightning fast” servers. They’re not lying. But they also have easy integration with Cloudflare, which can make your site even faster. Easy/free SSL is available, too.

The free site move isn’t just something they did for us, either – they’ll move any WordPress site to their servers for free.

Bonus: Unlike the market-leading managed WordPress hosting company (WP Engine), Lightning Base doesn’t cost much more than shared hosting.

10/10 would recommend

All three of our self-hosted WordPress sites (along with several client sites) are with Lightning Base.

If your livelihood depends on your website (or you’re working to get to that level) and you do not have an IT team, you will be in good hands with Lightning Base.

We don’t say this because we’re an affiliate, but because they offer what you need. If we didn’t care about you or our reputation we’d sign up for those $65 paychecks.

Check out managed WordPress hosting @ Lightning Base »

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