Some people want to know the truth about their site – even if it’s ugly. Maybe you just need to make it through the day.
If all you need is to feel OK about your site, our pro-level coping tactics below will fix you up.
(But if you’re actually concerned about a slow site, maybe go speed it up or something. This post will not help you, friend.)
1) For the love of Pete, don’t do a speed test
Without test results staring you in the face it’s so much easier to pretend you don’t have a problem. Kinda like avoiding the bathroom scales after a week of bingeing on bacon-wrapped Krispy Kremes.
2) Believe if it seems fast enough to you, it’s OK for visitors
Deny knowing anything about browser caching or how it makes already-visited pages seem faster. Definitely don’t admit that caching is in play when you check out your website.
Clearing your browser cache before browsing your site could give you a dose of reality you don’t want. Don’t do it!
3) Get OK results from 1 speed test…Never. measure. again.
That whole caching thing happens with speed test websites, too. So if you get lousy results on GT Metrix, Pingdom or YSlow, just click the re-test button. Things might look a lot better.
Your site might not actually load any quicker, but that’s not what we’re after, is it?
Or, maybe you actually did have a super zippy site, and test results to confirm it.
Once you’ve documented that amaze-balls site performance and bragged about it to the blogosphere, go crazy!
Get that ThemeForest theme (how about Avada?!?), add Sumo plugins, an Instagram widget, the Pinterest Pin-it plugin and maybe even a 2MB header image?
Please don’t do any of these things. Even if you’re not 100% sure how to solve it, knowing you’ve got a problem with site speed gets you one step closer to solving it.
We’ve got a ton of site speed posts on our blog that’ll help you understand what slows your site. We have a done-for-you speed optimization service. And we have an affordable guided program that makes it easy to get quick speed wins all on your own.
When your site’s slow, you lose visitors, page views, revenue and reputation. That’s nothing to kid yourself about.