Early one morning, coffee in hand and a half dozen tabs already open, Sarah lands on your home page. She clicked through from a link in search results, hoping to find the solution for a pressing need. She may not know your business well, or at all, but you know and help people just like Sarah every day.
Sarah represents your ideal customer — someone actively seeking the products or services you offer. She’s taken the first step toward your business by visiting your site. However, Sarah is navigating a sea of other options and has the open browser tabs to prove it.
Scrolling through your home page, Sarah looks for signs that you understand her challenge, that you’ve got a proven track record of helping others like her, and most importantly, that you offer a solution that feels tailor-made for her needs.
At first glance, you might think I’m suggesting you develop psychic abilities to anticipate the needs of someone you’ve never met. Or, if you’re thinking like a typical business owner without a marketing expert on hand, you might believe it seems counterintuitive to not dedicate prime home page real estate to showcasing your company more directly.
But since you’re here, reading this article, it’s clear you’re not just another small business owner focused solely on counting the proverbial beans and competing on price. You’re looking for something more—a way to truly connect with your customers.
So, consider this: What if your homepage spoke directly to Sarah, addressing her concerns and guiding her toward a solution—your products or services—in a way that feels almost personal? Imagine Sarah switching between browser tabs, comparing your ‘Sarah-centric’ offerings to a competitor’s homepage.
The higher the stakes (time, expense, negative consequences), the more confident she needs to feel before choosing you. Putting your ideal customer first significantly increases your chances of turning them into an actual customer.
Belong Anywhere: A Customer-Focused Campaign
Airbnb invited viewers to imagine themselves in Zhujiajiao, one of many unique, culturally rich settings offered on its platform. The image and the “Belong Anywhere” slogan are all about the ideal customer Airbnb wants to serve: Experience-seeking travelers who prefer authentic, local stays over traditional hotels, and want immersive cultural experiences and a sense of belonging among diverse global communities. The focus is on wooing their ideal customer. Equally important: That focus also sends a message to those who wouldn’t be a good fit, and likelier to be unhappy or overly demanding to serve.
The power of customer-first homepage design lies in its ability to connect with ideal customers on a personal level, transforming your site from just another small business page into a compelling story that puts your future best customers’ needs front and center.
Instead of offering yet another version of the tired ‘All About Us’ narrative, your homepage focuses on the problem or need your ideal customer has. But make no mistake: This strategy starts with what works best for your business. You know what you want to do and who you enjoy doing it for—someone who will appreciate the value your product or service offers. Your ideal customer.
In a sea of other options (and browser tabs), you’ll stand out because your homepage content resonates with them, making them feel seen, understood, and ready to take the next step.
Table of Contents
Is This Just Silly Corporate Marketing BS?
The short answer is no—not at all. But let’s acknowledge the elephant in the room…
Yes, when we’re talking business communication, it might feel a little weird to be mindful of things like this as a very small business. I mean, bigger businesses have entire teams they can devote to figuring it out, right? But I think honing in on and catering specifically to our ideal customers comes more naturally to smaller businesses.
We don’t need exhaustive market research and seventeen focus group sessions to know our customers — we’re typically up close and personal, every day!
It does take a little more work on your end to not slap some generic drivel on your website and be done with it. And believe me—I am well aware of the many hats you probably wear. But you’ll only need to plan this out once. Maybe tweak it here and there later if you gain new insight or shift your business. Good copy—copy that resonates with people who continue to be your best customers—offers excellent longevity.
We’ll explore strategies for creating a home page that not only captivates and engages your ideal customers, but also drives conversions by connecting with them on an emotional level. From understanding their journey to highlighting solutions that resonate with their deepest needs, we’ll walk through the process of crafting a home page that truly speaks to and for your customers.
Even if you aren’t much of a writer or are concerned you won’t be able to get the specific words just so, I’ll pack enough into this post (including solutions to give you a head start) to help you plan out the big ideas. If you are a wordsmith, great. But don’t get too excited. A customer-first home page design is concise. Not wordy.
Let’s get started.
Why Their Story Matters to Your Website Design
Storytelling isn’t just for books or movies; it’s a powerful tool that can make your website stand out and deeply resonate with exactly the kind of person you are eager to work with. Creating a space where your potential customer feels heard — maybe even empowered — is good for both of you.
In a sea of same-sounding competitors spouting generic, salesy talking points and bragging about themselves, your people will know you ‘get’ them. Plus, when you keep the focus on the person who’s a perfect fit for you, you’re less likely to attract the wrong types.
You know the type I’m referring to. They’re harder to work with. Serving them is mentally taxing, costs more, or adds less to the bottom line. Maybe all of those things.
Your best customers come to you to improve their lives in some way, and appropriately value what you offer. Their problem, challenge, or desire may not always be a big deal in the grand scheme of things. But it is something to them.
Whether or not they “should”, buying decisions almost always involve emotion. When potential customers sense you understand their pain points, or what brings them delight, you’re both likely to win. You with a sale, and them with the relief of a need that’s satisfied.
It’s worth mentioning that people naturally gravitate towards stories where they can imagine themselves. When your website acknowledges the struggle in the situation they face, celebrates their journey, and offers a path to victory, potential customers are more likely to engage, trust, and choose you. Weaving narrative elements into your website design invites your audience into a story where their success is the happy ending. It makes your site not just a place to visit, but a part of their story.
If it all sounds a bit Hollywood, you’re not entirely wrong. But the elements of the story are all real-life things your ideal customer (and your business) care about. Not navigating a treacherous jungle to find a mythical lost ark, or embarking on a quest to destroy a powerful ring in the fires of Mount Doom.
The Hero’s Journey, our blueprint for a customer-centric home page, traces back to ancient Greece (at least). Joseph Campbell spotlighted this universal narrative in 1949, and Donald Miller adapted it for marketing with StoryBrand in 2017, casting customers as heroes and businesses as the guides.
Whoever is talking about it, The Hero’s Journey is a framework that’s as universal and time tested as it gets.
But…Why Is The Customer The Hero?
When considering your website, it’s easy to assume your business should have the leading role. I mean, it’s your business, your blood/sweat/tears, and your story, right? But there are good reasons for you to step back from the spotlight. Because in the story of your business’s success, your customer must be the true hero. The idea might seem a bit unintuitive at first blush. But it’s a powerful shift in thinking that can transform how you connect with your audience.
Think of your customer as the main character on a mission. They have a problem that needs solving. A dragon to slay, so to speak. Your business? It’s the wise guide that offers them the sword, the plan, and the encouragement to win the day. When you frame your home page content with this perspective, you’re not just selling a product or service; you’re offering a path to victory.
If it feels like you’re being upstaged in your own show, consider Albus Dumbledore. Despite being far more powerful than Harry Potter, Professor Dumbledore guides, mentors, and empowers young Harry, enabling him to confront and overcome his challenges. In the same vein, your business, while holding the expertise and solutions, plays a supportive role that empowers your customers to achieve their goals.
Waypoints Along Your Customer’s Journey
We’ve covered the basic ideas built into the Hero’s Journey: your customer’s struggles, their desired transformation, and your role as their guide. It’s time to see the idea in action.
Below you’ll find a detailed section-by-section breakdown, showing how to translate your customer’s journey into powerful website content that resonates and compels them to take the next step with you.
Content Guidance: What it Is, How to Use It
Each section includes “Content Guidance” that tells you the goals and purpose of that specific part of your website. Think of these sections as a blueprint, with the content guidance serving as detailed instructions. Every bit of text in a Content Guidance section is a placeholder. It conveys the ideal length, tone, and ideas your content should have.
Under the “Niche-Specific Examples” heading, you’ll see examples for specific business types – all crafted using the tips and suggestions provided in our Content Guidance text. It makes sense when you see it, and explaining seems to do the reverse. So I think we’re just going to jump right in with our first waypoint on the journey: The Hero section.
1) Help Future Customers Envision Their Positive Results
This section is where you spotlight your ideal customer, highlighting the specific outcomes they want (and that your products or services help them achieve…although we won’t mention that just yet).
Your headline should immediately grab their attention, focusing on the positive transformation they seek. Tap into their emotions with words that resonate deeply, and clearly show how your business can help them overcome challenges and achieve their desired outcome.
This section is a person’s very first impression of your business. Obviously, you want to make it a good one. But the most important goal is to nail their problem or challenge, and show it already solved. Give your future best customer a taste of what it would be like after trusting you to fix it for them. “It” being the thing they care most about, that brought them to your site.
Content Guidance
- Headline: Big, bold headline about the #1 benefit of working with you.
- Paragraph: The headline above must resonate with the people you most want to work with, and be about a positive outcome they value. This paragraph can mention the service or product that delivers that outcome.
- Image (optional): Choose an image that shows or reinforces what it would look like for your ideal customer when they experience the benefit of your business’s products or services.
Niche-Specific Examples
Therapist
- Headline: Reconnect with Your Self. Find the Peace and Healing You Deserve
- Paragraph: Discover your path to emotional well-being. Build stronger, healthier relationships. Gain practical wisdom for working through anxiety, depression, and past trauma.
Plumber
- Headline: Reliable Plumbing Services, No More Leaks or Worries
- Paragraph: Fast, professional repairs and maintenance to keep your home or business running smoothly.
Business Coach
- Headline: Grow Your Profits Without Burnout, Achieve Your Business Goals
- Paragraph: Tired of spinning your wheels and feeling overwhelmed? Get personalized strategies to streamline your operations, attract high-paying clients, and build a business you love.
2) Quick Wins You Can Deliver
Can you think of three simple wins your ideal client will experience if they choose to work with you? These should be immediate or near-immediate benefits—things that make their life easier, better, or less stressful right away.
Quick Win Examples:
- Dog Trainer: Less stress, better manners, happier walks.
- Financial Planner: Less overwhelm, clear goals, confident decisions.
- House Cleaner: Save time, curb the chaos, love coming home.
Content Guidance & Example Layout
3) What Keeps Them Up at Night?
Crafting the perfect “customer pain points” section requires tapping into the core of their struggles. What keeps the wheels turning in their mind when they should be relaxing? Be specific about their frustrations, anxieties, and unmet desires – they can be big or small.
This isn’t just a list of problems; it’s about showing a deep understanding of what they’re facing (and subtly hinting that you have the solutions they need). You’ll want the list to reflect the things that bother them the most, even if they’re not actually the biggest or most difficult problems you solve.
Content Guidance
- Headline: The overall problem they struggle with…
- Customer Pain Points (list or paragraph format):
- Include 3-4 pain points your ideal client can relate to
- Each point should relate to problems you solve
- Acknowledge the downside of not working with you
- Show you understand the difficulty they face
- Image: Choose an image that relates to the struggle.
Niche-Specific Examples
Dog Training Business
- Headline: Can’t take him anywhere?
- Customer Pain Points (list format):
- Muddy paws ruining your floors and furniture?
- Annoying, out-of-control behavior when guests arrive
- Worried about safety around other dogs?
- Image: A muddy, messy disaster of a home’s living room, and the lovable dog that created it.
Driving Instruction Business
- Headline: Learning to drive is a major milestone. It can also be scary—we’ve all seen the statistics about teenage drivers and their safety on the road.
- Customer Pain Points (paragraph format):
- With so much at stake, you don’t want a school that only teaches students to pass an exam. You want them to pass with the practical knowledge and skills that keep them safe on the road for years to come.
Once you’re enrolled, we’ll begin one-on-one driving sessions while you’re working through the online instruction—no need to wait weeks or months to apply what you’ve learned. Our goal is to have you out the door in 6 weeks, start to finish.
- With so much at stake, you don’t want a school that only teaches students to pass an exam. You want them to pass with the practical knowledge and skills that keep them safe on the road for years to come.
- Image: Angry, frustrated parent in the passenger seat of a car, with a stressed out teen driver behind the wheel.
Mobile RV Repair Business
- Headline: Traditional RV service departments can be a hassle
- Customer Pain Points (list format):
- Packing up and traveling to them for repairs
- Weeks or months without access to your rig
- Inexperienced techs and inadequate repairs
- High-cost, low-integrity service centers with months-long waitlists
- Image: RV in a repair shop, up a hydraulic lift, and obviously torn apart by service technicians
Design: A Fearless Venture / Copywriting: Sarah Kuiken
4) What Makes You A Better Choice for Your Ideal Client?
Your value proposition is your promise to your customers. It shows how you deliver genuine value and sets you apart from the competition. This section of your website is where you clearly communicate the key benefits you offer. Focus on how you’ll transform your customer’s life, solve their problems, and help them achieve their goals.
You don’t have to beat all your competitors’ stats, accolades, quarterly numbers, etc., to be the best choice for the specific type of person you are eager to work with. Think about who benefits from working with you, and why. Then talk directly to them.
Content Guidance
- Section Heading: Your Value Proposition (a 3-5 word phrase that captures the value you’ll bring an ideal customer)
- Value Statement: A short sentence or two to explain the value you bring to your customers. You can mention your general business focus here, then use the Value Boxes below to highlight a few specific benefits your service or product provides.
- Value Boxes:
- Key Benefit 1
- “What’s in it for me?” That’s what potential customers want to know. It might not be what you think they should value.
- Key Benefit 2
- Do you help people save time? Or money? How much time or money? Does the alternative solution have a downside?
- Key Benefit 3
- Is there something your product or service helps people avoid? A negative consequence you help them escape?
- Key Benefit 1
Niche-Specific Examples
Nutritionist
- Section Heading: Nutrition for Finding Your Healthiest Self
- Value Statement: Helping you discover a healthy relationship with food that fuels your best life.
- Value Boxes:
- Personalized Support
- Achieve Your Health Goals with Personalized Support
- Sustainable Progress
- Build Sustainable Weight Management Habits
- Healthful Empowerment
- Feel Energized, Confident, and In Control of Your Health
- Personalized Support
Handyman
- Section Heading: Chattanooga’s Dependable Handyman
- Value Statement: From quick fixes to major renovations, we transform your house into the home you’ve always wanted.
- Value Boxes:
- Home, Simplified
- No more nagging to-do list – we take care of all your pending projects.
- Trustworthy Quality
- Enjoy expert repairs and upgrades that enhance and protect your investment.
- Peace of Mind
- Reliable appointments, excellent communication, and meticulous cleanup – guaranteed.
- Home, Simplified
Accountant
- Section Heading: Expert Accounting for East TN Businesses
- Value Statement: Maximize your financial potential with personalized accounting and expert guidance.
- Value Boxes:
- Maximize Your Bottom Line
- Save on taxes, optimize deductions, and boost profitability.
- Plan for the Future
- Get proactive guidance and insights for confident growth and expansion.
- Peace of Mind
- Simplify tax reporting, ensure accuracy, and stay compliant.
- Maximize Your Bottom Line
5) Show Them Why You’re The Guide They Need
This section establishes trust and positions you as the guide who’ll help your future customer overcome their challenges and reach their goals.
Emphasize your understanding of their struggles. Showcase your unique expertise and solutions. Highlight your knowledge and experience, focusing on how it directly benefits your customers. Remember, it’s about showing them you’re the perfect person to guide them on their journey.
This section isn’t about listing credentials or proving you’re the best—it’s about showing potential customers that you understand them and can help. Share just enough about your experience, approach, or values to make them feel confident in choosing you. The goal isn’t to impress—it’s to reassure.
Content Guidance
- Headline: This is why you understand exactly where they’re at…
- Subhead: Share in a relatable, sympathetic & genuine way
- Paragraph: After you show them why you have a unique understanding of their problem, use this text to briefly tell them why you are also the one to help them solve it. Remember: Even this section is about them. Your credentials don’t matter as much to them as their confidence in your ability to meet their needs.
- Signature: Your Name / Your Title
Niche-Specific Examples
Yoga Studio
- Headline: I’ll never forget being a stressed, inflexible mess, barely surviving my first yoga class.
- Subhead: That’s why I created a soothing space where you can find strength and flexibility at your own pace.
- Paragraph: Whether you’ve never stepped on a yoga mat or haven’t practiced in years, my classes focus on simple movements and gentle stretches that calm your mind and release tension from your body. No fancy poses or complicated sequences – just a safe and supportive environment to help you feel better, inside and out.
- Signature: Emily Bennett / Owner, Instructor
Home Organizer
- Headline: Years after Hurricane Harvey, I still remember what it’s like to feel alone and overwhelmed by clutter and chaos.
- Subhead: It’s the “why” behind my desire to help others create their own calm, organized havens.
- Paragraph: Whether it’s a messy closet, a disorganized pantry, or an entire house that needs a reset, I have the skills and experience to help you declutter, simplify, and create systems that work for your lifestyle. My goal is a home that feels peaceful and supports your daily life.
- Signature: Marc Andersen / Chief Organizer
Conversion Copywriter
- Headline: No way — You despise empty marketing jargon too?!?!?
- Subhead: Let’s skip the fluff and hype. I write words that sell—without the cringe.
- Paragraph: If your website isn’t generating leads or sales, it might be time to cut the vague promises and focus on clear, persuasive messaging. When we work together, we’ll highlight the benefits your customers crave, turning their interest into action.
- Signature: Kara Lightley / Conversion Copywriter
6) Offer A Plan: Their Super Simple Steps to Success
Customers want to see a clear path to the results you promise. Sketch out a simple 3-4 step plan that highlights how they’ll work with you and achieve their goals. Focus on the outcomes they’ll experience at each step, and use numbers or bullets to make your plan easy to scan.
Content Guidance & Example Layout
How It works
The basic steps to the Outcome That your ideal client wants
Schedule a
Quick Consult
Make the next steps to working with you as clear as possible. Don’t overwhelm with detail – just stick to what they need to do next.
Choose the
Best Option
Your plan can include four or five steps, if it makes things simpler or clearer. But fewer is better if it won’t mean omitting something important.
Problem Solved
(or, on its way)
The final step should be a positive success so prospective customers see how the plan can help them solve their problem.
7) One Last Opportunity to Show Your Value
This section is a last opportunity to help customers more fully grasp your value, and reinforce what they read earlier, in your Value Proposition section.
Here, you’ll craft a clear, concise paragraph that outlines what you do and says how choosing you will benefit them. Keep it straightforward to ensure immediate understanding and connection. Be sure to use your best keywords in a way that flows naturally within your text.
Content Guidance
- Headline: Tell them what you bring to the table
- Subhead: A high-value (for them) outcome you provide
- Paragraph: A simple note speaking directly to your future ideal client, helping them envision a successful outcome after working together. An opportunity to head off potential objections, or offer a guarantee if the commitment is large or risky. Share the story of someone very much like them, who had a positive outcome because of your help. You may mention things that boost trust: relevant certifications, licenses, awards and degrees. Any or all are good here, and help your ideal client recognize that you were meant for them.
Niche-Specific Examples
Independent Bookstore
- Headline: Discover Your Next Great Read at Book Haven Booksellers
- Subhead: We Know What Books You’ll Love
- Paragraph: Finding the right book can be a challenge. The sheer number of options is dizzying. We carefully curate our selection, offering a range of genres and unique titles to cater to diverse tastes. Whether you’re looking for the latest bestseller, a hidden gem, or a classic, we have something for everyone. We are book lovers who are always ready with recommendations, ensuring you leave with a book you’ll love every time. Come see us soon.
Craft Brewery
- Headline: Expertly Brewed Quality You’ll Taste in Every Beer
- Subhead: Fresh, True, Flavorful Brews
- Paragraph: At Lazy Hound Brewing, we brew every handcrafted beer with deep respect for traditional styles. Sure, we change things up on the regular. But we don’t chase trends driven by anything but the love of beer. Whether it’s one of our perfectly balanced IPAs or a rich, velvety stout, you’ll always find beers that meet your high standards. We look forward to welcoming you into our taproom soon, whether it’s to enjoy a refreshing pint or grab a growler to go.
Artisanal Soap Maker
- Headline: Skin-Loving Luxury, In A Handcrafted Bar
- Subhead: Bringing Pure Bliss to Your Daily Shower
- Paragraph: We lovingly handcraft our artisanal soaps in Chattanooga, using only the finest natural ingredients. Plenty of soaps look handmade, but contain irritating harsh chemicals and synthetic fragrances. Not Pure Bliss Soaps! Each of our artisanal soaps offer a luxurious, nourishing experience in the shower or bath, and leave your skin feeling soft and healthy. Treat yourself to the best in skincare with Pure Bliss.
Wrapping Up The Journey
Each of the waypoints outlined above touch on an important aspect of your future customer’s journey; every home page should include a section for each one. In addition, I recommend a few other sections to round out your home page. Don’t worry—you won’t need to write much for any of these 🙂
First, include testimonials from people who’ve done business with you. If you don’t yet have testimonials, start collecting them now. Make sure they’re specific and relevant to the type of business and customer you want. Here’s how to do that.
Finally, you’ll want to give visitors a way to take the next step with you, whether that’s a bigger one (get a quote, set a meeting) or an in-between step (email list signup, free download, social media connection). Sections for these things won’t require much content, but should include a thoughtfully crafted subhead and possibly an intro sentence inviting the visitor to subscribe, follow, etc.
I hope this article started the wheels turning in your mind, and sparked ideas about how you can apply your ideal customer’s journey to your business website in a way that helps you both.
It’s OK if you’re a little nervous about writing your homepage, but make sure you’re not adding pressure by expecting to do it all at once, quickly and perfectly. It’s okay to iterate and make mistakes – even professional writers usually go through multiple drafts
Need more ideas for simplifying the creation and launch of your new customer-focused homepage or one-page website? Read on.
Even the Guide Needs A Guide
You are the guide for your customers. You know your business better than anyone. That’s why it’s so important for you to have a hand in choosing the words you hope will spark a response and bring you growth. It’s my hope that you’ll use what I’ve written here to create content that speaks to the people you were meant to work with.
That said, it is important to acknowledge that this article offers a starting point. The content guidance and examples here may seem like a lot at first glance. But they are a simplified version of my framework for working 1:1 with my clients, distilled from years of professional experience.
If you’re thinking, “Here comes the disclaimer” – yep.
When you’re not a professional with solid website content writing experience, writing your own home page will require a considerable amount of work outside your comfort zone. And away from the zone of genius where you do your best, most profitable work. I’ve shared this basic version of my framework, but full disclosure: You must give yourself time and patience to put the framework to good use.
The content template I’ll mention a bit further down the page will help simplify the process for many people. Still, it’s work!
Yes, You Can. But should You?
Before deciding one way or another whether you should take a stab at writing your own homepage content, if you fall into either the counting-every-coin or too-small-for-good-help budget category, I have some extra experience-based advice to consider.
1: Brand-New Businesses Counting Every Coin
If your business is just getting off the ground, and you have more time than money, this article is a good place to start.
When you’re on the fence about writing your own copy, but don’t have the budget to hire anything but trouble, know that putting in the work will leave you far better off than someone who spent what little they could afford to hire a cheap writer/helper.
Although I more often help fix cheap design disasters vs. cheap writer problems, the principle (and the heartache) is the same. There are many reasons someone might charge a lower than usual price to help with your website; nearly every one of them revolves around deficiencies that in the end won’t benefit your business.
What’s a better way to deal with a too-small budget? Save it, and DIY as simply as you can.
If you’re nervous about attempting to create content for your business website all on your own, this section further down the page covers a supremely helpful yet inexpensive resource.
2: Businesses with Small Budgets
You know that your business looks and works better when you hire people with the necessary track record and expertise to really help you out. You also have the experience to know that an ideal website budget for a business in the US comes with at least five figures, even if you’re a ways off from that.
You’ve got a smallish budget, and the last thing you want to do with it is pay some yahoo (or well-meaning but ill-equipped offshore person) to build your website. Copy? Ugh…it’s either going to be copy or a website…both can’t possibly happen at once. Not for months.
Which is a problem. Because creating a solid foundation for your business means a good website. Now. Not later.
Friend, this doesn’t have to be an all or nothing situation – I promise. I mean, it might be if you insist it must be a 5-figure website or nothing, and you don’t have anywhere near that. However if you anticipate having the budget for a small website (≥ $2500 USD) within the next 6-12 months, and you value having it and your content created by experienced professionals, we offer options to start small and scale later.
Reach out and tell us about your situation. We’ll recommend what, in our experience, will serve you best and offer the most flexibility as you grow. Use the form at the very bottom of this article, and it’ll go straight to my inbox. Then, we’ll put our heads together and figure it out from there.
Write Your Homepage with Confidence (Without starting from scratch)
Writing your homepage from scratch can feel overwhelming, but you don’t have to figure it all out alone. AFV’s Customer-First Homepage Mockup template takes the guesswork out of the process, showing you exactly what to write—and where to put it—to connect with your ideal customers.
No filler, no vague prompts—just a step-by-step framework with clear guidance, proven structure, and real-world examples to help you get it done faster (and with less frustration).
And if you start but decide it’s too much, no worries—you can apply the full cost of the template toward a professionally built, customer-focused website. Either way, you walk away with a homepage that works.
Unlike generic templates filled with placeholder text, this one guides you every step of the way. Every headline, subhead, and sentence is a visual placeholder and a how-to, designed to show—not just tell—you exactly what to write to reach the people you most want as customers. Each section includes notes with additional guidance to help you fine-tune your message.
Here’s the Hero section and its notes…
I’m confident the mockup template gives the average writer the boost they need to craft customer-focused copy—without taking weeks or months to do it. With easy-to-follow examples and clear guidance, you’ll have everything you need to create content for a one-page website (or your homepage!) that drives engagement and wins more of the right business.
Want The Customer-First Homepage Mockup Template ASAP?
I’m working hard to make this template available very soon. Add your info in the signup here, and I’ll make sure you’re notified the moment it’s released. I’ll also keep you in the loop if any important related info comes up.
This is a dedicated list – separate from our general list and only about the AFV Customer-First Homepage Mockup template.
Unsubscribe is only a click away if you decide to go a different route.
"*" indicates required fields
Let’s Talk
Of course this could be the beginning of something amazing. But right now it’s just a blank form. Fill it out and send it to me, and let’s ponder the next right step for you.