Fonts lend so much personality to the messages they convey. That’s why designers and their clients have long sought to move beyond the ubiquitous standard fonts – Verdana, Arial, Helvetica. Making unique font choices also sets a web site apart from others. But the problem with specifying anything that wasn’t already in use on a … Read more
Earlier today I posted to my Facebook page a link to a KISSmetrics article on using color to increase website conversions from lookers to buyers. The infographic above does a good job of hitting the high spots, but you’ll need a bit more information to figure out the website colors that sell prospective buyers on your … Read more
Creative endeavors are more likely to thrive when allowed ample whitespace. Find wisdom & inspiration to stop the busy-ness that hurts our business.
I outsourced an infographic for a small-budget personal project. Here’s how I got what I paid for…or, really – paid for what I got!
I thought it would be interesting to do a side-by-side visual comparison of the designs of competing websites. This one is comprised of sites that come up in Google searches for keywords found organically on the Douglasville Therapeutic Massage website. Douglasville Therapeutic Massage is a client of the simpler web. Click on an image to … Read more
I ran across what seems to be, a third of the way in, a pretty decent Search Engine Optimization (SEO) book and wanted to share. It’s fairly basic so it would be good for a local small business owner who’s just starting to think about SEO. It also covers some design considerations that are very … Read more
