Teresa Rosché Ott Gmail will soon, by default, display images included in e-mails. Users will still have the option to disable this behavior, but since it’ll be the norm we can expect that eventually HTML e-mails will display pretty much as designed as soon as they’re opened. The change does not, however, eliminate consequences for poor design. For … Read more
If you spend most of your day in front of a keyboard and monitor there’s a good chance that eventually you’ll wind up compromising your health in one or more ways. If you’re like me, the consequences might not be unmanageable until, seemingly all of a sudden, years of bad habits render you almost helpless. … Read more
Earlier today I posted to my Facebook page a link to a KISSmetrics article on using color to increase website conversions from lookers to buyers. The infographic above does a good job of hitting the high spots, but you’ll need a bit more information to figure out the website colors that sell prospective buyers on your … Read more
The wine, cheese, charcuterie, dessert & coffee (OMG could it get any better?) shop is open, the website is live, we just wrapped a Google Hangout for the first half of training, and Highlands, NC’s High Cotton Wine & Cheese Co. is looking good. Paige, daughter of owner Sherry and designer of the great-looking High Cotton … Read more
There are so many reasons to love the Internet. We never have to wonder long about anything – we just Google it. It helps us communicate more effectively with family, friends, colleagues and customers. We can learn a lot, often for free, without setting foot inside a classroom. And when it’s time to shop, we … Read more
There are definite advantages to hiring a professional copywriter for your small business website. There are potential pitfalls you’ll want to look out for, too. Click on through and learn what’s best for your business.
Not long ago I was on a road trip that took me through South Carolina. Soon after crossing the GA/SC state line, billboards promoting a roadside attraction near the SC/NC line began appearing every few miles. They were big, boldly colored and there were a bazillion of them (or so it seemed). Though the signs were campy, they … Read more
How much does an average customer bring to your business over the course of a year? What about a good customer? You know – the ones for whom your products or services make the most difference, and they know it? Now think about how long your relationship with that customer is likely to last, and the amount of … Read more
If you don’t know that your site’s slow, is it still slow? Who cares?!? Try our quick & easy tips & you’ll never have to worry about a slow website again.
A client who owns and runs a restaurant recently asked my opinion on a service he could offer because he’d recently purchased a Clover Point of Sale (POS) system. By adding an app to the system he was able to offer online ordering to customers. I was excited about this option, but worried about how well done it was. … Read more
We can rebuild him. We have the technology. We can make him better than he was. Better…stronger…faster.— The Six Million Dollar Man (opening sequence) When I started this article, the original title was along the lines of “More, Better, Faster.” But being a ’70s kid, every time I worked on this post the opening sequence … Read more
